Fifield Piaker Elman Architects was retained by Newmark Knight Frank to lead the team transforming the building by working with potential tenants in creating office spaces that met their forward-looking needs.
"We introduced a modern, industrial design vocabulary that reflected the design consciousness of the new tenants and could be easily adapted to individual preferences in layouts, finishes and budget" says Mark Elman, the FPE principal who led the project. "The new design involved showing the building's historic bones, exposing ductwork and using contemporary materials and lighting as a counterpoint."
"When we engaged FPE," says Brian Steinwurtzel, Newmark's Managing Director, "we imagined that they would be doing a significant pre-build program. But in fact, the demand was for fit outs and they designed for very different tenants to make sure they got the office spaces that suited their needs. The balancing act of honoring both the owner's and tenant's interests can be very difficult to maintain and they did it with all of the projects. The building is now 99% leased."
Of the more than 100,000 sf. of tenant space completed by FPE, one of the most successful was MAESA, a branding firm specializing in the Cosmetic Industry. The implemented sleek design aesthetic is highly effective in showcasing the colorful and high quality products manufactured by the firm.
Photographs by Matthew Abourezk